The challenge
- Upon joining, the redesign had been underway for 6+ months with no stakeholder alignment
- Multiple proposals from previous designers and contractors had failed approval
- Existing platform was 10 years old with significant tech and design debt
- Risk of disrupting revenue during migration
- Stakeholders skeptical about roadmap and strategy
Strategy & approach
- Conducted stakeholder interviews to understand concerns and objectives
- Introduced a phased rebuild approach:
↳ Revenue protection phase: feature parity to safely migrate current customers
↳ Innovation phase: adding new features - Shifted conversations from aesthetic preference to strategic alignment and risk mitigation
- Built a scalable design system to ensure consistency and future-proofing
Impact
- Achieved 100% stakeholder buy-in within 2 months
- Launched revenue-protected rebuild with 14,584 MAUs in the first 3 months
- Onboarded 3 net-new beta partners to validate new features
- Built a scalable system for future innovation
